How “Influential Readers” Can Drive Book Discovery


The emergence of “influential readers” has changed the way books are discovered. These folks–Vine Voices on Amazon, notable readers on Goodreads, certain book bloggers–have enough clout to push a book up in popularity so that SEO algorithms are triggered.

Otis Chandler, cofounder of Goodreads recently wrote a piece for Digital Book World on who these infiuential readers are and how to find them. It’s well worth a read.

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