The emergence of “influential readers” has changed the way books are discovered. These folks–Vine Voices on Amazon, notable readers on Goodreads, certain book bloggers–have enough clout to push a book up in popularity so that SEO algorithms are triggered.
Otis Chandler, cofounder of Goodreads recently wrote a piece for Digital Book World on who these infiuential readers are and how to find them. It’s well worth a read.
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