Goodreads offers authors a new way to connect with readers

Ask a Questiof of AuthorsOne of the most intriguing announcements at Book Expo 2014 was about Goodreads’ new “Ask the Author” feature. If you’re signed up as an author on Goodreads, you can now host […]

An Author’s Guide to Amazon: 7 Tools To Help Increase Book and Author “Discoverability”

Below is a terrific summary of practical things you can do to make your book more visible on Amazon. It comes from the enewsletter of Smith Publicity, Inc. Kudos to Book Publicist Jennifer Tucker who put together the list.

The Power of Social Media in Building an Audience

Yesterday when I opened my iGoogle page, “today’s spotlight video” looked something like this. Because I love both soul and gospel music, I clicked on it–and became an instant fan of an unknown singer who doesn’t even have an album out yet. (LaTosha Brown. Check her out. Fabulous!) As LaTosha tells it, […]

Book Trailers vs. Audio Interviews

book trailer I’ve yet to see a book trailer that makes me want to buy a book. I know they’re all the rage right now, but because they’re made by wordsmiths and not […]

How To Become the Go-To Expert

One of the best ways to promote your nonfiction book is to position yourself as the expert in your field. How do you do that? One simple way is through HARO — […]