The Future of Book Publishing: Two Predictions

Amazon EncoreHere’s a prediction: within three years, we’ll see the publishing industry split into two tiers. Bestselling authors will work with traditional publishers–Simon & […]

The Power of Social Media in Building an Audience

Yesterday when I opened my iGoogle page, “today’s spotlight video” looked something like this. Because I love both soul and gospel music, I clicked on it–and became an instant fan of an unknown singer who doesn’t even have an album out yet. (LaTosha Brown. Check her out. Fabulous!) As LaTosha tells it, […]

How Viable is Self Publishing? Proof is in the Numbers

Kindle and booksClearly, 2011 is a tipping point for self-publishing–moving this new publishing model from backwater to the forefront of the publishing world. It’s all happening despite the bow-tie traditional publishers who still would have authors believe that they are the only ones who […]

IDEO Imagines the Future of Books

When I was Director of Stanford Publishing Courses, I often tried to arrange visits to IDEO–the brilliant, Palo Alto-based design firm that was spun off from the work of Stanford professor David Kelley. IDEO uses design thinking to innovate–and is surely one of the top creative firms in the country. Here IDEO takes on the […]