The Power of Social Media in Building an Audience

Yesterday when I opened my iGoogle page, “today’s spotlight video” looked something like this. Because I love both soul and gospel music, I clicked on it–and became an instant fan of an unknown singer who doesn’t even have an album out yet. (LaTosha Brown. Check her out. Fabulous!) As LaTosha tells it, […]

IDEO Imagines the Future of Books

When I was Director of Stanford Publishing Courses, I often tried to arrange visits to IDEO–the brilliant, Palo Alto-based design firm that was spun off from the work of Stanford professor David Kelley. IDEO uses design thinking to innovate–and is surely one of the top creative firms in the country. Here IDEO takes on the […]

Book Trailers vs. Audio Interviews

book trailer I’ve yet to see a book trailer that makes me want to buy a book. I know they’re all the rage right now, but because they’re made by wordsmiths and not […]

New Media Tracker

Book being paged throughWhen we look back at this time in history, we will surely mark it as the beginning of the Creator Economy. This decade–this year–will mark the point at which […]