Book Trailers vs. Audio Interviews

book trailer I’ve yet to see a book trailer that makes me want to buy a book. I know they’re all the rage right now, but because they’re made by wordsmiths and not […]

How To Become the Go-To Expert

One of the best ways to promote your nonfiction book is to position yourself as the expert in your field. How do you do that? One simple way is through HARO — […]

Seth Godin abandons traditional book publishers

Seth GodinSerious authors often squirm when they have to reveal that they’re self-publishing their books. That’s because self-publishing is often confused with vanity publishing, that backwater of the publishing industry where snake-oil salesmen still flourish. But […]

New Media Tracker

Book being paged throughWhen we look back at this time in history, we will surely mark it as the beginning of the Creator Economy. This decade–this year–will mark the point at which […]