Just before BookExpo, I had lunch with two self-published writers to swap book marketing tips. We were trying to crack the code for getting books accepted by BookBub, the Cambridge-based […]
Sometimes it’s best to hear the truth from writers in the trenches. Here’s a guest post from Marcia Kemp Sterling, who’s just self-published her first novel. She came to one of my Stanford classes looking for advice on her book project. Since she launched, she’s had good success getting her book noticed. Here’s how she […] Below is a terrific summary of practical things you can do to make your book more visible on Amazon. It comes from the enewsletter of Smith Publicity, Inc. Kudos to Book Publicist Jennifer Tucker who put together the list. | |
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That’s a question I wrestled with as I walked the aisles of BookExpo 2016. A great cover can be the secret sauce that gives a book the oomph it needs to get discovered. But how do you get there? I never recommend authors create […]
Most of the writers using self-publishing techniques to reach readers know something about discounting books. They know that if you want to make your book attractive to bookstores, you […]
The emergence of “influential readers” has changed the way books are discovered. These folks–Vine Voices on Amazon, notable readers on Goodreads, certain book bloggers–have enough clout to push a book up in […]
When I work with writers, I often hear that they want to produce a book with a color interior (such as a children’s book, a cookbook or a photography book). In these […]
Photo by Rod Searcey Book Expo America, the big New York show for publishers, featured several new resources for self-published writers. Here’s a roundup: • 
