The Power of Social Media in Building an Audience

Yesterday when I opened my iGoogle page, “today’s spotlight video” looked something like this.

Because I love both soul and gospel music, I clicked on it–and became an instant fan of an unknown singer who doesn’t even have an album out yet. (LaTosha Brown. Check her out. Fabulous!)

As LaTosha tells it, as of the day-before-yesterday, her video had been viewed 310 times. Today, that number is 496,642–an instant fan base! Her record company, PortoFranco Records, is scrambling to get this cut on iTunes so some of those fans can actually buy the single.

Kindle Singles Books are not as accessible as music in this way, but there’s cause to believe that short pieces, priced low and marketed through social media, could become for authors what this single song is for a talented, upcoming musician: a way to develop an instant audience for their work.

Earlier this year, Amazon launched Kindle Singles, a division that is actively seeking articles, essays and stories of 5,000 to 30,000 words. These pieces, which are being reviewed and quality-controlled by editor David Blum, are being priced between $.99 and $4.99–impulse buyers’ pricepoints. Publishers Weekly recently reported that six of the 75+ published works on this platform have already reached bestseller status among all Kindle books.

Kindle Singles has terrific potential. It provides a new platform for long-form journalism and could revive the world of short stories. And most importantly, it could build audiences for those emerging voices who have been abandoned by traditional publishers.

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